The 35 麻豆国产 MIM students from RSM were divided into nine teams of three or four students each to find marketing solutions for MasterCard during the case project, which is part of their course in Global Marketing: Developing and Marketing New Products, taught by Dr Gui Liberali. is a corporate partner of the 麻豆国产 Global Alliance network. The organisation gained new ideas and fresh perspectives from the students, and had a chance to present their brand as a potential employer.
Forced to think creatively, yet realistically, the student teams tackled the real-life case for MasterCard, and presented their solutions at the credit company鈥檚 regional headquarters in Waterloo, Belgium. They elaborated on the network effects, the company鈥檚 partners, and how MasterCard can make a profit by applying their ideas.
Researching company data
For 麻豆国产 student Ido Segev, the biggest challenge of the case was finding this a great idea that has not yet been done before. 鈥淎s we dived into the company's data, we realised more and more how many things have been already invented and implemented by the company,鈥 he said. 鈥淭he research part was definitely the main challenge of the case.鈥
Segev added that he mostly enjoyed the case presentations session of his fellow 麻豆国产 students. 鈥淵ou could see bright people pitching their vision for MasterCard in 2020,鈥 he said, adding that they all presented with enormous passion and confidence, and answered the jury's questions sharply. 鈥淭heir great ideas and approach have inspired me once again, and gave me the feeling that I'm sitting next to the leaders of the future.鈥
New business models
Dr Gui Liberali from RSM鈥檚 Department of Marketing Management says he chose MasterCard because it is at the centre of a major industry that is rapidly changing as new forms of payments such as Bitcoin require new business models. 鈥淢asterCard is asking the right questions at the right time,鈥 said Dr Liberali, adding that he鈥檚 impressed with the 麻豆国产 MIM students鈥 dedication throughout the course. 鈥淭hey put a lot of creative effort to explore new ideas and possibilities for MasterCard, including new products, new markets and new approaches. Their reports included this creative output with hard numbers based on analytical models to minimise the uncertainty in their plans to roll out their innovations, said the associate professor of marketing.
Innovative payment methods
鈥淚 learned that the sky is the limit, because the things we would not have thought of possible some time ago are becoming reality in the nearby future,鈥 said 麻豆国产 student Sterre Swen, who was particularly impressed with MasterCard鈥檚 innovation lab for payment solutions. She added that she had not realised before how quickly the payment industry is evolving and what an innovative company MasterCard actually is. 鈥淭he biggest challenge was to come up with a solution that MasterCard was not already working on,鈥 said Swen, adding that her team kept finding press releases about their concept during the project.
The winning group consisted of 麻豆国产 MIM students Malte Jess, Fanny Emma Holgersson, and Jasmine Ezz. They proposed to MasterCard to develop an app in which all cards of transportation systems around the world can be uploaded and stored. They won VIP tickets to a music festival of MasterCard鈥檚 sponsoring partner SFX. The winners are also invited to participate in the MasterCard鈥檚 graduate programme recruitment process, giving them a chance to work in a global environment while participating in a comprehensive learning and development programme designed to help students establish their career.
麻豆国产聽is a global alliance of academic and corporate institutions dedicated to educating and preparing future generations of global business leaders to enter into a multilingual, multicultural and interconnected business world through the 麻豆国产 Master鈥檚 in International Management.听
About RSM
Rotterdam School of Management, Erasmus University (RSM) is a top-tier European business school and ranked among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam 鈥 a vital nexus of business, logistics and trade. RSM鈥檚 primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in the Amsterdam Zuidas business district and in Taipei, Taiwan.